WHO WE ARE
why seat 5?
In rowing, every seat in the boat has a purpose and a personality. Rowers are placed in specific seats based on their strengths to create the most balanced, efficient, and powerful team possible. Seat 5 sits in the engine room, the powerhouse of the boat. It’s not the flashiest seat or the one steering the course, but it’s where the real momentum comes from. Seat 5 rowers are strong, steady, and dependable, the kind of teammates whose quiet leadership calms tensions, keeps rhythm, and powers the whole crew forward. They match pace with those ahead and behind, contributing immense strength without disrupting the flow, bringing consistency and drive from the middle of the boat.
But strength alone isn’t enough. The engine room is where precision matters most. A race-winning boat demands near-perfect synchronization, a balanced, clean stroke executed over and over without wasting energy or losing focus. Especially under pressure, when the pace picks up and the stakes are high, the engine room digs deep, bringing the same technique with maximum power. It’s physical, yes, but it’s also strategic, technical, and deeply collaborative.
That’s the role we play in your business.
We’re not here to steer or shout. We’re here to sit beside you, match your rhythm, and bring clarity, momentum, and strategic force when it matters most. We bring big-brand experience without the ego, structure without rigidity, and steady execution without the overwhelm.
We’ve had our time blazing the trail, leading high-profile campaigns, working with global teams, and steering at the front. (You can read more about that on our About page.) But after all that, we’re right back where we love to be: in Seat 5. The seat that challenges us, focuses us, and sparks a different kind of creativity — one driven by genuine passion, personal connection, and the nimble energy that comes from being close to the work and the people behind it.
And we can’t wait to bring that same energy to your brand.